Founded in 1980, Mudra has often been described as the original challenger brand of the Indian communications industry. It was the first Indian agency that partnered Indian entrepreneurs and helped build some of the most respected brands. The first Indian agency to be headquartered in a non-metro.The first to set benchmarks in fashion advertising.The first to make a practice out of turning entrepreneurial dreams into reality. The first to go beyond advertising and create branded content like India's first few Tele Serials, and Tele Films.The first to grow from an advertising agency into a Branding & Communications network offering a completely integrated gamut of services. The first to win record metals at Cannes. The first to set up a best in class Communications Management school. The first to create a culture of Firsts.

Under the leadership of Madhukar Kamath it transformed itself from an advertising agency into India's leading integrated marketing and communications services group.